X = AI displacement threat · Y = market decline · bubble = market cap
⚑ Eliminate / Renegotiate Hard
High displacement threat + high market decline. The vendor knows their model is broken. Walk in with the stock data. They will move.
◈ Govern + Capture Upside
High displacement threat but market pricing in recovery. These vendors are pivoting to AI — use that pivot to renegotiate terms and add governance clauses.
A vendor down 40% is not defending a price increase. Walk in with this report. The per-seat model is under existential threat. Every vendor in the red zone knows it. Use the stock data before they reset the renewal conversation first.
The Varonis angle · every tool like it
Varonis fell 8% Feb 3. Microsoft Purview absorbs its core DLP use case for M365 orgs. Don't rip it out — renegotiate hard and layer ENIGMA on top. Varonis data + AI access mapping = the picture you can't get anywhere else.